Presentation: Tweet"From Experiments to Insights at Pinterest"
The basics of A/B testing are simple: randomly assign users to groups and observe their behavior. But things get tricky when it comes to using A/B tests to make major decisions: many subtle mistakes can lead you to draw the wrong conclusions. I will discuss the evolution of Pinterest's A/B testing platform, and how you can learn from our mistakes to go from simply running experiments to actually deriving insights.
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